The Tale Of Tesla

A group of engineers, passionate to prove to the world that electric vehicles could be the next big thing, came around the idea of becoming American electric automobile manufacturers. Entrepreneurs Martin Eberhard and Marc Tarpenning founded Tesla in 2003.

Brand Name

There isn’t really a deep complex story behind the name of this American brand. It was named after Serbian American inventor Nikola Tesla who was a man ahead of his time. He thought of ways to open doors to unlimited energy before anyone could even foresee an energy crises. He was not only an electric and mechanical engineer, he was a legend.

Brand Logo

As many might wonder if Tesla’s logo is just a stylized T, it isn’t. It is a cross section of an electric motor. It is luxurious, powerful and futuristic that gives the world an idea of how the company has eye on the future. They have set their goals straight, to WOW the world by their innovative ideas to save energy.

Leading figures

Eberhard was Tesla’s chief executive officer (CEO) while Tarpenning served as its chief financial officer (CFO).  Elon Musk contributed a fortune to the new business and took on the position of chairman of Tesla from 2004.

Later in 2007, Eberhard resigned from the post of CEO and president of technology, to join the advisory board of the company. However, in 2008, Eberhard and Tarpenning both left the company. Musk then took over as CEO.


Tesla unveiled the Roadster in 2008. It was a completely electric car developed by the company’s state-of-the-art battery technology coupled with the electric powertrain. It was able to achieve 245 miles (394 km) on a single charge. Roadster could accelerate 0 to 60 miles (96 km) per hour in less than 4 seconds and could reach a top speed of 125 miles (200 km) per hour. This was incomparable. It produced no tailpipe emissions, hence it was environmentally friendly.

In 2011, this leading electric car company combined safety, performance and efficiency to present Tesla Model S to the world. Not only was it the best in all of its categories, it was labelled as the world’s first ever premium all-electric sedan. Model S went in production in 2012. It could accelerate 0-60 mile per hour in just 2.28 second. It offered ranges of 235 or 300 miles (379 or 483 km) according to its battery option. It was surely a masterpiece.

In 2015, Tesla added Model X to its production line. It was the quickest yet safest sports utility vehicle that made history by earning a 5-star safety ratings across every category laid out by the National Highway Traffic Safety Administration. Model X had a battery range of 295 miles (475 km) and room for up to 7 people.

Tesla incorporating its cutting-edge technology introduced Model 3 in 2016. It was relatively low-priced with a high-volume electric vehicle. It had a range of 220 miles (354 km). Its production began in 2017.

In the following period, Tesla launched the safest and most comfortable truck called Tesla Semi. It is aimed to save $200,000 over a million miles based on fuel costs alone, for the owners. This is pretty impressive and significant.

Other innovations

Tesla didn’t narrow its options by creating cars only, it ventured into the line of solar energy products aiming to create a sustainable energy ecosystem. It manufactures an unrivalled set of energy solutions like Powerwall, Powerpack and Solar Roof. The goal to achieve through these is to enable homeowners, businesses, and utilities to manage renewable energy generation, storage, and consumption.

Tesla now

Currently, Tesla is building its most affordable car yet. The ultimate plan is to provide clean transport and clean energy production. Tesla believes the world needs to stop relying on fossil fuels and should look forward to welcoming a zero-emission future.

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