United Alpha: A 1000cc Hatchback Launched In Pakistan

United Motors Limited is a famous automobile manufacturing company which brings exciting new cars in market. A considerable number of new cars are produced annually by the United manufacturing plant. All cars are made as per international standards as approved by Government of Pakistan.

United Motors have launched another hatchback, the 1000cc United Alpha, at an event held at PC hotel Lahore a few days ago. They were using hashtag #bestcar2021 in all their social media posts and had created a lot of hype. Expectations of people were very high because of its features. We hope that United Alpha lives up to people’s expectations as they had done in past. Bravo 800cc had massive sales previously due to which company is encouraged to launch another vehicle this year.

ALSO READ: Massive Hike In Price Of United Bravo

Price & Features

In all major cities of Pakistan, the locally assembled units of United Alpha are available at a price point of PKR 1,395,000. There are numerous features in this car due to which it is a center of attraction for buyers. Some promising features of this car includes the following:

  • 993cc 4-Cylinder Engine
  • 5-Speed Manual Transmission
  • 13-inch Alloy Wheels
  • Reverse Camera
  • LCD Camera
  • Power Windows
  • Power Steering
  • Heater/Air Conditioner
  • Multimedia with Antenna
  • Halogen Headlamps
  • Fog Lamps
  • Digital Screen Instrument
  • Rear Wiper


United Alpha is rebadged and face lifted version of the first-generation Chery QQ. It has a great resemblance with Karakoram Motors which was released over 10 years ago. The shape of its headlights and taillights is a lot different though. It has smooth and beveled body lines as part of its overall functional design. It should be kept in mind that this car is for simple use especially for family as it gives a very decent mileage and a smooth drive.


Alpha has a tough competition as there are other 1000cc cars which are very popular in market such as Suzuki Cultus, Kia Picanto and Suzuki Wagon R. United Alpha has an edge that it has low price as compared to others which can attract buyers. It is expected that it will give tough time to these brands this year. They previously launched Chery QQ version to compete with Daihatsu Cuore and Suzuki Mehran.

Future of United Alpha

United is also giving a 3-year warranty for their cars. It is a complete family car with many features. In our opinion, it will attract customers and people will enjoy using this car. In future, company is planning to launch more vehicles in the Sedan, SUV and Van category.

ALSO READ: Sapphire And BYD Join Hands For Production Of EVs In Pakistan

Coming towards environment friendly vehicles, United is also launching two electric vehicles (EVs) including an Electric SUV X705 and a 16-seater van. We hope that the best comes out for public.

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